EMAIL MARKETING
Communication that’s not just in someone’s inbox.
Why email marketing? People are receiving a lot of SPAM already and they might think my email is another one that needs to be sent to the trash bin.
Indeed, SPAM has given emails a bad rap that a lot of businesses become cynical about it and abandon the idea of using it as a marketing tool these days. However, studies have shown that despite the influx of SPAM, email marketing has received 20 percent higher average daily revenue starting on the day it was sent compared to days without it. The study further showed that there is an increased website traffic when email is distributed. The figure shows that email marketing is still important and any business will benefit from it.
Why email marketing? People are receiving a lot of SPAM already and they might think my email is another one that needs to be sent to the trash bin.
Indeed, SPAM has given emails a bad rap that a lot of businesses become cynical about it and abandon the idea of using it as a marketing tool these days. However, studies have shown that despite the influx of SPAM, email marketing has received 20 percent higher average daily revenue starting on the day it was sent compared to days without it. The study further showed that there is an increased website traffic when email is distributed. The figure shows that email marketing is still important and any business will benefit from it.
THE BENEFITS OF EMAIL MARKETING
So we’ve just told you that email marketing will greatly benefit your business but you might still be wondering how email marketing gives value to your business.
Here are some benefits you can get from it:
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- It’s cost-effective. The first benefit of email marketing is the cost, which can vary depending on the campaign you have. Compared to traditional marketing, however, this one will save you more cash.
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- It is exclusive Compared to social media marketing, email marketing targets a specific person giving it a more personalized and exclusive feel to it. Because you have an « exclusive » connection with your customer, you can utilize its marketing potential to give people « exclusive » access to limited stuff, such as a monthly newsletter, early access to content or products, or any other kinds of incentives. Such rewards can motivate your existing and potential customers to avail more of your products and promote it to their colleagues.
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- It’s more personal. Aside from being exclusive, an email is more personal than social media and other types of digital marketing. Sending an email to your clients or customers is like sending a personal message to them from your company. Because it’s personal, you also have their full attention reading your email. With this in mind, you need to write attention-grabbing headlines and copy to keep them on your mailing list.
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- It’s measurable. Email marketing provides the most measurable results compared to other digital marketing strategies. An email campaign can list the delivery rates, open and unique open rates, click through rates, subscription-related rates, and more. These data are valuable for the long-term because you’ll know which ones are effective and which ones are not.
WHY AGENCE LOCALGO?
AGENCE LOCALGO IS WELL-VERSED IN DELIVERING DYNAMIC AND HIGH-QUALITY CONTENT AS WELL AS IN CREATING STRATEGIES FOR MARKETING AUTOMATION. WE HAVE AN EFFICIENT AND HIGHLY-SKILLED TEAM WHO WILL COLLABORATE WITH YOU TO GIVE YOU THE BEST RESULTS.
Here are the types of email marketing campaigns we offer:
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- Triggered email campaigns – In this type of campaign, an email which contains a more specific information will be sent to the customer. The information is related to the link the client has clicked. By doing so, you are able to give more information on a certain service or product you have that they’re already interested in.
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- Segmented campaigns – In this type of campaign, the email we create is based on the purchasing habits of your customers. Using that data, we create an email and develop new advertisements that specifically targets what they’re interested in.
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- Surveys – Here, we create an email that contains a survey. You can use this if you want to get more information about your customers, their interests, and other products and services they are looking for. Through the new information, you’ll be able to create new email campaigns that contain what they want to see.
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- Series campaigns – This type of email campaign is used to test prospects and also how a new product or service affects your target. We will send out emails that features a particular deal so you know how it will affect your sales before the targeted deadline. They will regularly receive emails to remind them of the deals they can avail of on that particular date.
HOW THE AGENCE LOCALGO EMAIL MARKETING WORKS?
At Agence LocalGo, email marketing is treated as both a science and an art. It’s an art because we develop creative and compelling emails that will appeal to your target customers. It’s science because it has a logical process to ensure you of success.
We hate to see your money go to waste and our process guarantees that:
First, we audit how your current email marketing campaign is performing. We have developed a multi-point evaluation system so we can fully understand your campaign and your needs. During this stage, we identify your pain points and take note of them for strategizing.
Second, we will create a strategy and determine what type of email campaign your business needs. During this time, we will place the strategies to automate your email programs. We will also give training and campaign management services.
Third, we will set up the campaign including the goals, rules, and deadlines.These ensure a smooth working relationship between us as it sets the expectations we have in the project.
Lastly, we will analyze the performance of the campaign. We will also give our recommendations to further refine the strategy. We believe that there is always a room for improvement.
WE ARE PART OF YOUR TEAM
Agence LocalGo is not just your digital solutions experts but we are part of your team. Our dedicated email marketing professionals are always behind you to help you and push you so you will reach your full potential as a business, company, or organization.
Call us now and see what we can offer to your success!
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